At the time when most corporations advocated "pace over scale", Zedu LED chose the "subdivided products focus" route, especially for small and medium-sized enterprises.
Due to this fact, previously years, many "category champions" of product categories have spent their time in Shenzhen. Of their view, within the extraordinary interval, they're centered and more competitive.
Zedu has been leading the best way in LED industrial lighting with UFO LED High Bay Light manufacturers
LED High Bay because of the arrogance and youth and passion. As such, Zedu has established its personal distinctive brand and tradition in the LED industry, with the desire and power to accelerate the run, and keep a stable posture.
In an effort to maintain the core advantages within the field of LED mobile lighting, we continuously adjust when it comes to products and channels.
On the product, we arrange a product innovation R&D middle in Nanshan, Shenzhen, to type out the knowledge and assets of the trade, and to offer direction for the development of the corporate’s products. The product design company that has cooperated for many years supplies us with many innovative solutions. The development strategy has always been according to the market and is at the forefront;
In terms of channels, the home market is dominated by provincial brokers, and some provinces comparable to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain town degree; the worldwide market has covered North America, Southeast Asia, and African markets. Mainly take the type of OEM and concentrate on selling the marketing strategy of impartial brands in some regions;
In propaganda, the company intensified its publicity by way of various facets such as websites, exhibitions, and social media.
In my opinion, to grow to be a "single product champion", clever lighting, health lighting and black technology have to be completely integrated with merchandise by the Internet platform. Zedu will proceed to improve the particular lighting brand; increase new product lines; increase product added worth; develop new products that are consistent with the worldwide market; adhere to the "folks-oriented" development ideas, high quality and quantity. In abroad markets, Kang Mingsheng additionally plans to keep pace with the country’s development, arrange manufacturing bases and offices abroad, and vigorously discover overseas markets.
Zedu doesn't agree with the idea that "a single product is tough to maximize its benefits in the market". I imagine that "a relatively simple product" implies that in a selected market segment, enterprises select core merchandise, use advertising and marketing, communication and different means to acquire corresponding competitive advantages. They all break by means of from a single product and realize the dimensions development of the enterprise. Trade leader within the segmentation field.