At the time when most companies advocated "speed over scale", Zedu LED selected the "subdivided products focus" route, especially for small and medium-sized enterprises.
Subsequently, prior to now two years, many "class champions" of product classes have spent their time in Shenzhen. Of their view, in the extraordinary interval, they are focused and more competitive.
Zedu has been leading the way in which in LED industrial lighting with UFO LED High Bay Light manufacturers
LED High Bay because of the boldness and youth and passion. As such, Zedu has established its own unique brand and culture in the LED business, with the need and energy to accelerate the run, and maintain a stable posture.
In an effort to keep the core advantages within the field of LED mobile lighting, we constantly adjust when it comes to products and channels.
On the product, we set up a product innovation R&D center in Nanshan, Shenzhen, to kind out the data and resources of the business, and to offer direction for the development of the company’s products. The product design firm that has cooperated for a few years supplies us with many modern solutions. The development strategy has always been in line with the market and is on the forefront;
When it comes to channels, the domestic market is dominated by provincial agents, and a few provinces resembling Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can reach town degree; the worldwide market has covered North America, Southeast Asia, and African markets. Mainly take the type of OEM and give attention to selling the marketing strategy of impartial brands in some regions;
In propaganda, the company intensified its publicity through various features such as websites, exhibitions, and social media.
In my opinion, to change into a "single product champion", clever lighting, health lighting and black expertise must be completely integrated with merchandise via the Internet platform. Zedu will continue to improve the particular lighting model; broaden new product lines; improve product added value; develop new merchandise which are consistent with the worldwide market; adhere to the "people-oriented" development ideas, high quality and quantity. In abroad markets, Kang Mingsheng additionally plans to maintain tempo with the country’s development, set up production bases and offices abroad, and vigorously explore abroad markets.
Zedu does not agree with the concept that "a single product is difficult to maximize its benefits available in the market". I believe that "a relatively easy product" means that in a selected market phase, enterprises select core products, use advertising and marketing, communication and different means to obtain corresponding competitive advantages. They all break by way of from a single product and realize the scale development of the enterprise. Trade leader in the segmentation field.